The Online Pet Trade - Seeing is believing

Traditionally, companion animals have been advertised for sale in printed media such as newspapers or magazines. More recently, there has been a rapidly moving trend to the internet and social media platforms as the primary place to source pets. Every year in Australia, tens of thousands of pets are advertised for sale online. Fortunately, not all websites that advertise pets for sale are bad. However, as veterinarians, we have concerns that some internet sites may be used for puppy farm sales and that animal welfare standards of the sellers may not be regulated. Some online sales may also breach legislation, for example, selling animals that are not microchipped or banned dog breeds.

As a busy practicing veterinarian, it is a daily heartbreaking case scenario for me to see sick or diseased animals arriving into the homes of newly adopting families. Often these animals arrive with a blank medical history and may not be quite what the new family was expecting.

Fortunately, the Australian Veterinary Association has developed guidelines around the sale of pets online that will hopefully assist families in adopting a sound and predictable pet. The important guidelines include the following:

– all advertisements for dogs and cats must include the animals microchip number.

– the advertising website should have comprehensive information for buyers including the breeding facility, how to meet the seller and details on the parent animals.

– age and date of birth must be included in the advertisement and animals must be weaned and independent of the mother.

– the advertisement should state whether the sale is from a private seller, commercial establishment or a shelter.

– banned breeds and pregnant or lactating animals must not be offered for sale.

– a recent photograph and ideally the medical history, including  vaccination status and photos of the parents should be available to view on request.


Dalmatian Drinking


Making the decision to take the leap and adopt a pet is usually a very sensitive one and getting it right often means avoiding heartbreak!

The important message for people considering purchasing a dog or cat online is to first make the time to speak to your trusted local veterinarian who can provide some guidance and practical tips on where and how to find the right pet.

Written by Dr Renee Pigdon

Petfocus Vetcare